POBO is a research and design methodology for the innovation of the product system. It’s an interdisciplinary point of view on the world around, it’s the perception shape as a real language, whose meaning is right behind the sign.
POBO stands out as an ensemble sharing common values, where skills and abilities from different design worlds merge in an holistic perspective of the design process, from research up to industrial & UI/UX design and the storytelling of the whole product system.
POBO originates from an idea by Paolo Marasi and Tommaso Livio. Both graduated in Product Design for Innovation at the Politecnico di Milano, they grew up collaborating with major companies in the Distretto del Mobile, remaining in close contact with the research world that orbits around the Politecnico. Synthesis between two complementary approaches to design, PO/BO aims to explore new interactions and new languages, in order to change the perception of everyday objects.
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